SEO for Publishers | SEO for Authors

The number of books searching for books hasn't changed and as a matter of fact it's increasing. But the dynamics of how books are bought has done a radical shift.

The publisher’s contracts with retail houses are now becoming irrelevant. When you think of buying books online you usually Amazon comes to mind, as explained in our Google shopping inclusion page. Amazon presents many opportunities for exposure. In addition to Amazon, Google Shopping, Google organic search, Google also offers Google Books. Google Books wants to list your book for sale in their book product feed and organic search.

The reason you don't see many books presented in Google's search results is because very few optimization experts are working with the authors and publishers to properly optimize those book listings. Books can be optimized within Google books, Amazon as well as outside of these feeds.